The December 3, 2025, edition of MITechTV featured Michigan business leader and digital strategist Melih Oztalay , CEO of SmartFinds Marketing , in conversation with longtime host Mike Brennan . The segment, now posted at MITechTV YouTube Channel and as an individual episode at AI Marketing in 2026: Why Ranking Is Being Replaced by Being Referenced , explored one of the most pressing topics facing business leaders: how to prepare for AI marketing in 2026.

Over the past year, Oztalay has led an ongoing MITechTV series helping executives make sense of the accelerating impact of artificial intelligence on customer acquisition, visibility, and digital transformation. Brennan introduced the segment with a confession shared by many business leaders today: the world of AI is moving so

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