As 2025 comes to a close, a fresh slate of makeup trends are taking over – and even if you’re not a pro, you know that eyebrows are the one thing worth getting right. A good brow means a good makeup day. Adjusting the shape, thickness, direction and colour of your brows can completely alter your face, with potential to soften, sharpen or lift your features.
Over the last few decades, brow trends have evolved faster than almost any other part of makeup. Cast your mind back to the ultra-thin arches of the Nineties and Noughties, made famous by the likes of Paris Hilton . By the 2010s, though, thick and fluffy brows were all the rage – a look trailblazed by British supermodel Cara Delevingne .
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