The festive season can be a challenging time for budgeting. With Christmas gifts , friend reunions and work drinks all scheduled at the same time of year, any bargain is more than welcome. So, a supermarket expert has revealed the exact time to visit the likes of Aldi, Tesco, Morrisons and Lidl to catch those yellow sticker discounts.

Richard Price, grocery expert at BritSuperstore , who has years of experience analysing supermarket trends, advised shoppers on how to save up to 90%. He has broken down the patterns at each supermarket to help shoppers take advantage of early morning reductions or evening bargains.

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He said: "Most major

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