Clay Cooke holds up his Trump watch at the Iowa State Fair Grounds in anticipation of President Donald Trump's remarks at the America 250 kickoff event on July 3, 2025, in Des Moines.

Trump watches remain a hot commodity as the novelty time pieces bearing the president's likeness and signature advertise on the conservative news channel NewsMax, with watches costing potentially thousands of dollars for fans of the current administration.

“Hello everyone. It’s President Donald J. Trump and it’s Trump time,” the president is seen saying in the commercial advertising a $499 watch from the “Fight, Fight, Fight” collection. “Check out this red beauty. It’s one of my new watches. Wear it proudly on your wrist, and everyone will know exactly what it’s for, who it’s for, who it represents. It’s really gonna be something special. It’s for your favorite president,” he continues.

Are Trump watches worth $100,000?

The least expensive watch is $499 and the most expensive is $2,999. One watch made of pure gold cost $100,000 and has since sold out.

Does Donald Trump make Trump watches?

Donald Trump himself is not behind the company that makes the watches. Trump has historically licensed his likeness for a variety of products, including Trump vodka and wrapping paper, but has not been directly involved in production or sale of those products.

The company promoting Trump watches on cable news is not directly associated with the current president. TheBestWatchesonEarth LLC, the company behind the products, licenses Trump's name, image and likeness, according to a disclaimer on the company's website. The watches can be purchased at GetTrumpWatches.com.

Are Trump watches made from real gold?

Trump Watches show a variety of materials and component parts. Most feature variations of gold-plated stainless steel cases and bracelets, some feature diamonds, and some are just stainless steel.

The now-sold-out $100,000 Trump watch was advertised as being "almost entirely made out of 18-carat gold and decorated with 122 diamonds."

Build materials and components of Trump watches depend on the price range of the watch. Some are made of higher-end Swiss components, while many others are made with more affordable time-keeping mechanisms.

Most Trump watches on offer are made from a combination of stainless steel and aluminum.

This article originally appeared on Florida Today: Hey there Trump fans. Want to buy a watch?

Reporting by Tyler Vazquez and Brandon Girod, USA TODAY NETWORK / Florida Today

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