Never say never. In December 2010, Jeff Bewkes, then CEO of Warner Bros. parent Time Warner, famously compared up-and-coming streaming and DVD-by-mail company Netflix to the military of a small country in Southeast Europe. “It’s a little bit like, is the Albanian army going to take over the world?” Bewkes said when asked whether Netflix was a threat to Hollywood giants. “I don’t think so.”

Netflix founder Reed Hastings took it in stride, eventually calling Bewkes a comedian and signaling that he wasn’t hurt by the comment. The following April, Bewkes extended an olive branch of sorts. ”I do have a fondness for subscription television, and Netflix is subscription television,” he added . “So, welcome, brother!”

Never say never. In December 2010, Jeff Bewkes, then CEO of Warner Bros.

See Full Page