A marquee golf tournament featuring Rory McIlroy and Cameron Smith at Royal Melbourne should be appointment viewing—but for Australian fans, the 2025 Australian Open has become more memorable for its commercials than its competition.

Viewers flooded X with complaints about 9Now and Fox Sports coverage during the tournament’s opening days. The backlash was immediate and pointed.

“Please take the Australian Open away from @9Now next year,” one viewer wrote. “90% percent of the live cast is ads, promos or replays, horrible to watch.”

The pattern emerges clearly across the complaints: excessive advertisements, replays, and promos at the expense of live golf. Multiple viewers reported seeing only a handful of shots from marquee players during extended viewing windows. The frustration e

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