Bill Belichick and New England Patriots owner Robert Kraft forged a historic partnership in the NFL before their relationship devolved into public mudslinging.

Belichick coached the Patriots to six Super Bowl championships between 2002 and 2019. The coach announced in January 2024 that he’d reached a mutual decision with Kraft to leave the team, despite signing a long-term contract extension in 2023. (Belichick subsequently accepted the head coaching job for the University of North Carolina at Chapel Hill’s Tar Heels football team in December 2024.)

Belichick became entangled in a legal dispute with the Patriots when he and his girlfriend Jordon Hudson submitted trademark applications in April 2025 for some of his key catchphrases, which were owned by Kraft. They added “(Bill’s Version)”

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