Under-eye masks have become the latest cool-girl accessory. Brands like Topicals, Rhode, and even Dior have launched cute versions printed with their logos, and people don’t want to just use them — they want to be seen in them. Beauty obsessives are wearing them to the gym, to the airport, and even to run errands. This fall, even models at the Eckhaus Latta show during New York Fashion Week strutted down the runway wearing special-edition Dieux Forever Eye Masks .

Of course, they aren’t just meant to look cute; they also have a rep for giving your under eyes a boost, camouflaging any signs that you were up doomscrolling later than you should. You do have to keep realistic expectations, though: “They’re boosters, not magicians,” board-certified dermatologist Dr. Mona Gohara says. “Th

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