An expert has revealed the best times to visit supermarkets to get the best deals (Image: MEN)

The festive period can prove demanding on household finances. Between purchasing Christmas presents, catching up with mates and navigating office parties all crammed into the same few weeks, discovering any money-saving opportunity becomes particularly valuable.

Therefore, a retail industry insider has disclosed the optimal timing for visiting stores such as Aldi , Tesco , Morrisons and Lidl to secure those coveted yellow sticker reductions.

Richard Price, a grocery specialist at BritSuperstore who boasts extensive expertise in monitoring supermarket patterns, has shared guidance enabling customers to slash their bills by as much as 90%. His analysis breaks down the discount cycles

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