Atlantic CEO Elliot Grainge on Being Hitmakers Executive of the Year

Last year, when Elliot Grainge was named the new CEO of Atlantic Music Group , the move was controversial, to put it mildly. It’s not hard to see why: He’s the son of Universal Music chairman Lucian Grainge — one of Atlantic parent company Warner Music’s two main competitors — and his prior label experience was based almost entirely on his independent label 10K Projects, which found success — and often controversy — with artists as XXXtentacion, 6ix9ine and Ice Spice but did not have a reputation for building careers, which the storied, 75-year-old Atlantic wrote the book on. He was also coming in after the two-decade success of Atlantic chiefs Julie Greenwald and Craig Kallman, who had a nearly unparalleled run that had only cooled off in the previous couple of years, and Warner Music