Cross-industry color authority, Pantone, has been naming a Color of the Year since 1999, selecting an annual hue that reflects the direction of product design as well as broader cultural sentiments.

Selected for 2026, "Cloud Dancer" (PANTONE 11-4201) is a soft and warm off-white — think oat milk, undyed cotton, or vanilla ice cream. It’s easier on the eyes than a pure white, but a more versatile neutral than a butter yellow. From Palace’s off-white outerwear from Winter '25 to MM6 Maison Margiela x Dr. Martens’ monochrome footwear collection, this color has been brewing in fashion’s zeitgeist all year.

We’re already seeing this hue everywhere, though it carries a gentle and understated presence. While Pantone's colors of the 2000s - 2010s leaned into saturated brights and pastels, Panton

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