By Stephen Battaglio, Los Angeles Times

“I turned off news all together.”

“Just talk to each other more.”

“Report things from both sides.”

Those are some of the responses NBC News received when it conducted consumer research for a new marketing campaign that promises “Facts. Clarity. Calm.”

But the comments also led NBC News Group Chairman Cesar Conde to green-light the launch of a new editorial franchise, called “Finding Common Ground,” pairing public figures from opposite ends of the political spectrum to discuss issues where they can find agreement.

NBC News announced Thursday it will feature the segments across its programs “Today,” “NBC Nightly News With Tom Llamas” and “Meet the Press,” and on its streaming channel NBC News Now. Live events are planned as well, with “Today” co-

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