Colorful rectangles listing “Top Artist: Bad Bunny” or “Minutes listened: 32,417” have taken over social media feeds this week. For many older adults, those screenshots can feel like a different language. They all come from the same place: a feature called Spotify Wrapped .

Here’s what it is, why so many young people care about it and why it has become one of the biggest digital events of the year.

What is Spotify — and what is ‘Wrapped’?

Spotify is an audio app that lets people stream songs, podcasts and audiobooks on a phone, computer, TV or smart speaker. The company , founded in Sweden, has grown into the world’s largest music streaming service, with about 713 million monthly active users and 281 million paying subscribers as of late 2025, according to its own investor reports

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