The Apple Store on 5th Avenue in Manhattan on July 10, 2025. Sven Hoppe/dpa/picture alliance/Getty Images

Apple for decades has been known for a consistent string of design-forward, tech-defining consumer products that have shaped how people use technology.

Now the company known for its steadiness is going through a shakeup at the top, as both Apple and the tech industry at large are at a crossroads.

Apple announced the departures of three executive team members in less than a week. Meta poached a key Apple design leader. And speculation is mounting that Tim Cook may be preparing to step aside as CEO.

The changes come as critics say Apple, once a tech leader, is behind in the next big wave: artificial intelligence. For one of the world’s most valuable tech companies, a change in le

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