Formula 1 has become one of the most sought-after properties in global sport

Formula 1 has become one of the most sought-after properties in global sport — and the reasons run far deeper than glamour and horsepower. In a fragmented media landscape, F1 is one of the few rights-holders that can credibly claim global scale, cultural momentum and commercial scarcity.

Start with the basics: reach. F1 remains one of the only sports that operates across five continents over a nine-month season, delivering a weekly cadence of jeopardy, personality and drama. That continuity has turned it into an always-on global storyline — a structural advantage even the biggest leagues struggle to match.

It’s also become a serious commercial engine. Media-rights revenues and sponsorship investment have surg

See Full Page