Even though inflation has cooled, the cost of living’s floor remains high

Given that reality, the Retailers Association of Massachusetts expects shoppers to curb spending this holiday season.

The statewide trade association predicts a modest 1.7% increase in local holiday sales. That estimate, based on an annual survey of Massachusetts small businesses, compares to the 3.7% to 4.2% increase projected by the National Retail Federation, which accounts for businesses of all sizes.

RAM’s sales forecast signals a distinct departure from recent holiday seasons.

Sales in 2024 increased 4% in both Massachusetts and nationally, and by 3.8% locally and 5.3% nationwide in 2023.

“We are asking Massachusetts’ holiday shoppers to remember that how they invest their dollars makes a big difference fo

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