NEW YORK — When Kendrick Lamar began his Super Bowl halftime show earlier this year, he picked a stage design likely familiar to anyone tuning in: a square, triangle, cross and circle.

The Grammy-winning rapper — in front of more than 133 million people — chose to perform on a massive, industrialized grid of flashing lights resembling a giant PlayStation controller.

It was a nice surprise present for Sony’s PlayStation, which this year is celebrating its 30th anniversary in North America and Europe. Lamar’s nod to the console — which Sony had nothing to do with — was another sign of how far the brand has penetrated the culture, in ways big and small.

From big-budget Hollywood fare like “Lara Croft: Tomb Raider” starring Angelina Jolie, to Juice WRLD’s video for “Hear Me Calling” to “The

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