Joe Manio

Lethbridge Herald

Local Journalism Initiative Reporter

Rumours of radio’s demise have been greatly exaggerated again and again. Television was supposed to kill radio. Music television (MTV) and videos were supposed to kill radio. Portable listening devices like the Apple iPod were going to kill radio. Satellite radio was going to kill “terrestrial radio.” All of these came and some (like MTV) have gone, but radio survives.

Video not only didn’t kill the radio star (nor radio itself), the industry endures by adapting and embracing digital and hybrid broadcasting models, offering online streaming of their signals and integrating with smart speakers and connected car systems to stay relevant in the evolving media landscape.

“I think that really is the beautiful thing about radi

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