Chinese audiences pushed animation, action and historical war films to the top of 2025’s satisfaction charts, while comedies and romance all but disappeared from favor, according to new research unveiled at the 7th Hainan Island International Film Festival , China .

In a forum presentation at the festival, Sun Xianghui, president of the China Film Art Research Center, revealed that consumer satisfaction scores for those genres outdid others in the center’s 2025 survey, with films like the Nanjing massacre WWII epic “Dead to Rights”, and animation juggernaut “Ne Zha 2” leading in both satisfaction scores and box office returns.

Mirroring trends seen in Western markets, the study showed that Chinese audiences have largely abandoned comedies and romance films in 2025, with not a single

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