The No. 4 ranked Texas Tech football is on a huge rise right now, and it’s mainly because of one person: Cody Campbell, and his money. The Red Raiders just won their first Big 12 championship since 1955 after beating BYU 34-7. Campbell, who runs the El Matador NIL collective, explained how everything came together.

“Everything started changing in like the summer of 2021. It became a place where there were no rules,” Cody Campbell said. “You could kind of do whatever you wanted to do. And so what we identified was that there was this gap period, and for a period of time we were going to be able to pay NIL with basically no rules.”

Once the money plan was set, they met with Coach McGuire to find out how much it would take to get the players they needed. They also hired an analytics expert

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