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Aditya Madiraju started posting beauty content after his wedding went viral in 2019

After leaving a high-paying finance job to follow his passion, he now shares makeup tutorials to over 5 million followers across platforms

Madiraju talks to PEOPLE about how he deals with hate comments and stays true to himself

Aditya Madiraju's appreciation for makeup began when he was a little boy, watching his mom put on her favorite red lipstick every day.

"That's where I first discovered makeup. Back in the day, in India, it wasn't okay for guys to wear makeup, especially little boys," he tells PEOPLE. "While I was in class, I took makeup as a way of, as an art, as my artistic escape."

"With makeup, that journey is truly what the satisfaction is. Every single day, I learn something

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