WASHINGTON (Gray DC) - The Trump administration has developed a communication strategy that relies on viral moments, custom-made memes and snarky insults to reach audiences in the digital age.

The approach represents a shift from traditional White House communications, with content that resembles social media posts you might find on college students’ pages.

“It’s hard to conclude that we’re not in a new era,” said Frank Sesno, a former White House correspondent and professor at George Washington University School of Media and Public Affairs.

The communications team has tapped into algorithm-driven social media platforms, with President Donald Trump leading the effort.

“Through his very nontraditional digital presence, he is irreverent, he is outrageous, and he is speaking to those who

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