New parents bombarded with misleading posts about infant sleep safety

NASHVILLE, Tenn. (WTVF) — New parents are bombarded with misleading posts and images about what’s safe when it comes to infant sleep.

That’s according to a new investigation by Consumer Reports. Information shared by social media influencers, AI chatbots, and even retailers may be confusing parents and putting babies at risk.

Shayna Raphael’s journey to becoming a sleep safety advocate began with a tragedy.

When her daughter Claire died at daycare, sleeping on a soft mattress meant for adults.

“Had she been in a safe sleep environment, had she been in the crib that we thought she was sleeping in, she would still be here today,” said Raphael.

Shayna set up a nonprofit in her daughter’s name, the Claire Bear Foundation. She posts safety tips and answers questions on Instagram and TikTok