EXCLUSIVE: The rubber is about to hit the road on a new creator-powered kart-racing franchise. The Internet Racing League will begin in Brazil, but has plans to go global, its founders told Deadline. The first names on board IRL are Brazilian creator Jon Vlogs, actor and racing driver Caio Castro, and former pro driver Cameron Das. Kai Henry ’s new-school studio Fewture is behind IRL, and has teamed with TMG, which runs the Furia e-sports franchise.

The plan is to have the first races in Brazil in May 2026, before a Global Grand Championship in Las Vegas next December. Creator-led sports events have become big business. YouTuber Jake Paul is about to fight heavyweight pro Anthony Joshua, while the Sidemen can sell out England’s national soccer stadium, Wembley, for their annual cha

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