U.S. pay-TV subscriber levels posted their first increase since 2017 during the third quarter, according to a new report from Wall Street research firm Moffett Nathanson.

Overall subscriptions to cable, satellite and streaming packages increased 303,000 from the prior quarter, the firm’s ongoing Cord-Cutting Monitor found. The overall rate of decline came in at 5.8% in the period, the third straight quarter of improvement in that key metric. The report doesn’t size the total market, but a range of industry estimates put it at between 65 million and 70 million, well below the peak of just north of 100 million in 2012.

NFL and college football typically drive an annual surge in pay-TV sign-ups, the report’s author, Craig Moffett, acknowledged. Nevertheless, “there are genuine green sho

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