Synopsis: As it grows offline and pushes premiumization, Wakefit’s IPO questions whether its tech-led, multi-category, full-stack strategy can scale more quickly than established competitors like Sleepwell.

There is a lot of interest in Wakefit’s IPO. Although the company began with mattresses, it currently offers a wide range of home goods. The key question is whether Wakefit’s innovative strategy will enable it to expand more quickly than more traditional, well-known businesses.

About the IPO

Wakefit Innovations’ Rs 1,288.89-crore book-built IPO blends growth funding with shareholder exits. The fresh issue of Rs 377.18 crore will aid expansion, while the Rs 911.71-crore OFS allows early investors to partially monetise stakes. The issue reflects confidence in demand for branded, v

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