Bajaj Auto Managing Director Rajiv Bajaj is gearing up for a defining year as the company prepares a refreshed strategy for 2026, anchored by a major overhaul of the Pulsar portfolio as it enters its 25th year.

Speaking to CNBC-TV18 on the channel’s 26th anniversary, Bajaj also looked back on his two-decade association with the network, recalling how his first major business interview coincided with the original Pulsar launch in 2001.

In the interview, Bajaj discussed the company’s push to strengthen its position in the domestic motorcycle market, ongoing momentum in the KTM business, and how global cost competitiveness continues to support exports even in a high-tariff environment.

He also commented on the GST hike on bigger bikes, warning that the move could shrink the premium segmen

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