Key Takeaways

Franchises don’t fail at SEO because they lack resources; they fail because they lack a scalable system and their structure creates unique challenges.

To build a scalable system, build high-quality, fully unique location pages, standardize on-page SEO across all locations and own local search intent with hyper-relevant content.

You must also ensure your NAP data is consistent, build a scalable review system and practice monthly rank tracking and KPI reporting.

Most franchises rely heavily on paid ads , not because they want to, but because their SEO isn’t built to scale.

A franchisor might operate 50, 100 or even 500 locations, yet only a handful appear on the first page of Google.

The rest stay buried behind competitors, forcing franchisees to rely on expensive PPC c

See Full Page