In September, OpenAI launched a way for users to generate a digital likeness of themselves they could use to create personalized deepfake videos . This is one of the core features in Sora, OpenAI’s app for sharing AI videos inside a TikTok-style feed. The self-deepfaking feature was called “cameo,” and with that standout feature, Sora quickly rose to the top of Apple’s iOS download charts.

This feature name led to a trademark lawsuit with Cameo , the app where fans can pay celebrities to record personalized videos. Now, because of the legal action, OpenAI has temporarily scrubbed the “cameo” branding from its Sora app . The app now refers to the feature as “characters.”

Creative originality is not achievable by generative AI , which is built on finding patterns in large data

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