Condoms get “reinvented” about as often as the iPhone, but every once in a while, there’s a launch that isn’t just a new box color and a buzzword. Trojan, the brand that’s basically shorthand for condoms in every dorm-room drawer in America, is now rolling out what it’s calling its new high-end flex: Trojan G.O.A.T., a non-latex condom built to feel softer, stretchier, and less like you wrapped your junk in a rubber balloon.

People still want actual protection; they just don’t want to feel like they’re wearing it. After years of “thinner” and “ultra ribbed” versions of the same old latex, Trojan is betting big on a new material and tech they’re calling UltraFlex to give you that “closer to skin” vibe without actually ditching condoms altogether.

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