Google announced on Monday that it’s introducing a shoppable discovery feed in Doppl , its experimental app that uses AI to visualize how different outfits might look on you.

The tech giant says the idea behind the new feed is to display recommendations so users can discover and virtually try on new items. Nearly everything in the feed is shoppable, with direct links to merchants.

The discovery feed features AI-generated videos of real products and suggests outfits based on your personalized style. Google determines your style by analyzing the preferences you share with Doppl and the items you interact with.

The move comes as short-form video feeds, particularly on TikTok and Instagram, have conditioned users to scroll visual feeds and buy what they see. However, unlike on TikTok an

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