The iPhone 17 Pro Max offers the most upgrades out of any of Apple’s flagships, but despite being the technology giant’s latest and greatest offering for this year, the iPhone 16e , which is the company’s most affordable member of its smartphone lineup, managed to outsell the premium handset, at least according to the latest research. In fact, no iPhone 17 made the top-10 best-selling global smartphone list for Q3 2025, with the leaderboards comprising of models that Apple introduced last year, followed by several Samsung smartphones.

Base iPhone 16 secured the top spot, while Samsung’s Galaxy A16 5G was the best-selling Android smartphone for Q3 2025

The latest data from Counterpoint Research showcases some interesting winners for the top-10 best-selling smartphones list of Q3 2025

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