(CNN) — The mounting battle to purchase one of Hollywood’s biggest prizes — Warner Bros. Discovery — has captured President Donald Trump’s attention as he sees his own interests entwined in the transaction and appears poised to try to influence its outcome.

On Sunday evening, Trump declared he’d be “involved” in the regulatory decisions on whether to allow a proposed sale of the company to Netflix, which announced a $72 billion deal to buy a large part of Warner Bros. Discovery last week. Ordinarily such decisions are kept at arm’s length from the White House.

The next morning, a rival company, Paramount, launched a hostile takeover bid for Warner Bros. Discovery, citing in part a “challenging regulatory approval process” for Netflix to get its deal approved.

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