More lucrative than a car boot sale and more cost-effective than a shopping trip: that's the pitch behind Wherewear, a French peer-to-peer fashion rental platform. Launched in 2023 by Victoire Tassin and Yasmine Brunet, the company aims to reach 150,000 female users within 18 months.

Eight years ago, the two entrepreneurs met at Printemps , both working as product managers on apprenticeships. After a spell at Ba&sh , Brunet returned to Printemps. To help Tassin, who was in the midst of a recruitment process at Yves Saint Laurent , she lent her the jumpsuit that helped her land the job and return to Printemps. This is the "genesis" of Wherewear, as Tassin sums it up: a loan of a garment between friends.

A cross between Vinted and Airbnb

Since then, Wherewear has launched, first

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