Pantone has been taken to task by some media outlets, and more critics on social media , for choosing “Cloud Dancer” — a version of white — for the 2026 Color of the Year.

Leatrice Eiseman, executive director of the Pantone Color Institute, was unavailable to comment Monday about the pushback, nor were other executives at the company, according to a spokeswoman.

In a lengthy issued statement, Pantone said, “The global team at the Pantone Color Institute selected this color for its emotional and creative resonance, not as a statement on politics, ideology, or race. Pantone does not assign political narratives to color; to select or avoid a hue on that basis would give such narratives a significance they do not hold in this process.”

In recent days, the choice of white has been quest

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