Paramount Skydance’s hostile takeover bid of Warner Bros. Discovery, announced Monday, places CNN and its sister cable networks squarely back into what is likely to be an extended period of management limbo.
There was some relief at CNN with last Friday’s announcement that Netflix was buying Warner’s studio and streaming businesses, since the cable network would not be a part of that deal. Paramount’s bid, if successful, opens the possibility of a combined CNN and CBS News.
The management uncertainty adds to what is already a challenging time at CNN, where there was no doubt who was in charge before swashbuckling founder Ted Turner sold his company in 1996. “That era might as well be the roaring ’20s for how long ago it feels,” said Ross Benes, senior analyst at emarketer.com.
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