Summary • The NFL and Fear of God (FoG) have launched a multi-year licensing collaboration to create exclusive team and shield apparel, bridging sport and fashion through an "American luxury lens' • The debut collection features FoG's signature relaxed proportions and oversized '90s silhouettes, inspired by archival varsity jackets and heavy cotton jersey • Both brands positioned the collection as a celebration of American culture and unity, setting a new, elevated standard for fan gear

The NFL and Fear of God have announced a pivotal multi-year licensing collaboration to produce exclusive team and shield apparel, seamlessly fusing the worlds of sport and high-end fashion. The partnership is designed to define a new standard for fan gear through an intentional American luxury lens.

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