L ate one night in April 2020, towards the start of the Covid lockdowns, Shanley Clémot McLaren was scrolling on her phone when she noticed a Snapchat post by her 16-year-old sister. “She’s basically filming herself from her bed, and she’s like: ‘Guys you shouldn’t be doing this. These fisha accounts are really not OK. Girls, please protect yourselves.’ And I’m like: ‘What is fisha?’ I was 21, but I felt old,” she says.

She went into her sister’s bedroom, where her sibling showed her a Snapchat account named “fisha” plus the code of their Paris suburb. Fisha is French slang for publicly shaming someone – from the verb “ afficher ”, meaning to display or make public. The account contained intimate images of girls from her sister’s school and dozens of others, “along with the personal

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