YouTube is emerging as the media center of gravity for the increasingly influential "manosphere," according to a new report by Precision Strategies and Tunnl, "The Manosphere Index."

Why it matters: The ideas circulating in the "manosphere" — male-only and creator-driven spaces that are shaping modern masculinity — are steering elections, shaping spending habits and setting cultural expectations.

The big picture: Economic pressures, an eroding sense of identity, and a fragmented media landscape are altering how men work, consume news and respond to influence. • For example, many are opting for gig work in place of 9-to-5 office jobs, choosing YouTube over mainstream media and looking to creators to drive their political ideology. • These audiences are often written off as unreachable

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