Buffalo Bills wide receiver Keon Coleman entered this season with a real shot at becoming the team’s No. 1 option. But lately, his on-field role has taken a hit. Even so, Coleman continues to stay connected with the Bills community in a surprising move away from football.

M&T Bank, the official bank of the Buffalo Bills, just released a light-hearted promo on Instagram featuring Keon Coleman.

“You heard @keoncoleman3. Score your M&T Bills Debit Card and get 15% off almost everything at The Bills Store,” read the caption of the Instagram post from M&T Bank.

That message in the caption set the tone perfectly as the video with the post showed Coleman taking over the promo like it’s his personal stage. In the clip, the Bills receiver stood inside The Bills Store and immediately launched in

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