Italian luxury sneakers brand Golden Goose is an acquisition target for Chinese investment fund HongShan, which is hoping to close the deal, worth €2.5 billion, before Christmas. The operation wouldn’t be HongShan's first in the fashion sector.

HongShan was founded in 2005 by Neil Shen and Zhang Fan, as the Chinese investment arm of Sequoia Capital, and was known as Sequoia Capital China. It was an early investor in thriving Chinese tech giants like Alibaba , JD.com, Meituan, ByteDance and Pinduoduo, forging a reputation as a venture capital investor capable of identifying future market leaders and fast-tracking their growth.

Independence in 2024

Between 2023 and 2024, Sequoia Capital split up in three separate entities, and Sequoia Capital China was rebranded as HongShan (‘sequo

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