After Heron Preston launched his namesake label in 2017, it didn’t take long for a cool, downtown crowd to flock to the streetwear brand—especially given he once also DJ’d as part of the Been Trill collective alongside Virgil Abloh and Matthew Williams, and served as an art director to Kanye West. Since he was such a notable name in New York’s new creative class, and a regular fixture during NYFW, his recent disappearance from the spotlight has been puzzling, with many wondering: What exactly happened ?

But now, there’s good news for Heron Preston fans: He’s back. Today, Preston is formally relaunching his namesake label—and its new outlook reflects what the designer has been quietly working on behind-the-scenes. Earlier this year, Preston bought back all rights to his label from New

See Full Page