In the depths of the chat communities of various cult-favorite Substacks like Laura Reilly’s Magasin, brides-to-be pop up every now and then like moles in an arcade game. They’re almost always searching for their “something old.” On Reddit (danger: rabbit holes ahead), you’ll find what only be described as hordes of brides searching for the perfect vintage dress, while on #BrideTok, women offer tips and tricks for sourcing the perfect white dress in the comments. Google search trends show that queries for “vintage wedding dress” have skyrocketed in 2025. The space, to put it quite simply, is hot.

“The rise in vintage bridal, like all things in bridal fashion, mirrors the trend cycles in regular fashion, but a few months behind,” says Los Angeles-based bridal stylist Hope LaVine . As cel

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