SAN FRANCISCO (AP) — OpenAI said Tuesday it has picked Slack CEO Denise Dresser as its first chief of revenue, a message to wary investors that the ChatGPT maker is serious about making a profit from its artificial intelligence technology.

OpenAI said Dresser will oversee global revenue strategy and “will help more businesses put AI to work in their day-to-day operations.”

Dresser had already spent more than a decade at Salesforce when the software pioneer announced in 2020 it was buying work-chatting service Slack for $27.7 billion. She helped integrate Slack into the software company before Salesforce CEO Marc Benioff picked her as CEO in 2023.

OpenAI CEO Sam Altman earlier this month set off a “code red” alert in an internal email to employees to improve its flagship product, ChatG

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