Paige Bueckers is stepping into entrepreneurship with Chris Paul as the two launch Ragerz, a bold new snack flavor under Paul’s Good Eat’n brand. The collaboration started when CEO April Siler asked Paul to find someone who could bring authenticity and energy to a new product, PEOPLE reports. He immediately thought of Bueckers, who continues to grow her influence on and off the court.

“We talked about finding someone authentic, a leader, someone with a lot of energy,” Paul told PEOPLE. “And Paige immediately came to mind.”

For Bueckers, working with Paul felt like a chance she couldn’t pass up. She grew up admiring the 12-time All-Star and loved the idea of taking an equity stake in a brand, something no WNBA player had done with an NBA player before.

“My agent came to me with the

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