The development around JioStar’s ultimatum to the International Cricket Council (ICC) that it cannot service the remaining two years of the media rights contract due to “deep financial losses” conveys many things, but certainly not them exiting the deal. Like conjoined twins, the federation and the broadcaster have no choice but to follow the unique and challenging reality of their existence — they can neither afford to live with each other nor live without each other. On one hand, cricket has only one major broadcaster in Jio Star, and on the other, cricket is JioStar’s only recourse if they need to keep their subscription game going. So, nobody’s going anywhere. In 2023, when Disney India bought the ICC media rights at $3.04 billion, there were a total of 179 matches for t
Why the current ICC broadcast rights are unsustainable
The Times of India1 hrs ago
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