Streaming service JioHotstar announced on Tuesday that it will invest Rs 4,000 crore over the next five years to support South India’s creative economy, revealing a lineup of 25 new titles as part of a big push for regional content. In one of the biggest announcements by an Indian streaming platform for the southern market, the company presented its ‘South Unbound’ vision at a major event in Chennai.

Sushant Sreeram, Head of SVOD Business and Chief Marketing Officer at JioStar, said this investment is part of a larger partnership with the Tamil Nadu government. ‘Earlier today, JioHotstar signed a Letter of Intent with the Government of Tamil Nadu in the presence of Chief Minister M K Stalin. This shows our shared commitment to invest in talent, expand infrastructure, and build a creative

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