At a time where collections live mainly on screens, how do you break that fourth wall to make consumers want to reach for them?

For some, it means building tall tales around each offering. For MM6 Maison Margiela, a tried-and-true method is focusing on clothes rather than characters, adding visual intrigue to wardrobe staples and utilitarian fare through off-kilter constructions and materials.

The pre-fall lineup doubled down on this direction, as the creative team pursued “an exploration of normalcy as the new embodiment of sexy,” according to the collection notes.

Elongating silhouettes and slouching volumes were the main ideas this season for women. Armholes enlarged vertically resulted in sleeveless jackets with armholes dipping so low they bared the side of the body, while droppe

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