SEOUL, South Korea (AP) — South Korea will require advertisers to label their ads made with artificial intelligence technologies from next year as it seeks to curb a surge of deceptive promotions featuring fabricated experts or deep-faked celebrities endorsing food or pharmaceutical products on social media.

Following a policy meeting chaired by Prime Minister Kim Min-seok on Wednesday, officials said they will ramp up screening and removal of problematic AI-generated ads and impose punitive fines, citing growing risks to consumers — especially older people who struggle to tell whether content is AI-made.

Lee Dong-hoon, director of economic and financial policy at the Office for Government Policy Coordination, said in a briefing that such ads are “disrupting the market order,” and that “

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