Warner Music India has announced a strategic partnership with Rthyms.Life, a creator-led music ecosystem, to support and scale Indian artists aiming for global reach. The collaboration is intended to strengthen Rthyms.Life’s positioning as a platform where artists retain control over key aspects of their careers, including collaborations, studio sessions, bookings and overall career management.

The partnership will work with a collective of artists associated with Rthyms.Life, including Guru Randhawa, Savi Kahlon, Sardar Khehra, Aastha Gill, Zehr Vibe, Guri, Youngveer, Aaryan Bidada, Bob.B Randhawa and Siroyi.

Headquartered in India and Dubai, Rthyms.Life builds tools and services for music creation, marketing and distribution. The companies said the collaboration aims to support artists

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